The Hollywood Sign

The Hollywood Sign  is a landmark and American cultural icon located in Los Angeles, California. It is situated on Mount Lee in the Hollywood Hills area of the Santa Monica Mountains. The sign overlooks the Hollywood district of Los Angeles. "HOLLYWOOD" is spelled out in 45-foot-tall (14 m) and 350-foot-long (110 m) white capital letters. It was originally created as an advertisement for local real estate development in 1923, but garnered increasing recognition after the sign was left up.

The Hollywood Sign is Logos...

• Its a historic land pieces that has been around since 1923. 
• The sign was officially dedicated on July 13, 1923. It was intended only to last a year and a half, but after the rise of the American cinema in Los Angeles during the Golden Age of Hollywood, the sign became an internationally recognized symbol 
• The total cost of the sign was $21,000 (about $265,000 today), and it was only expected to exist for 18 months. 
• The letters were 45ft tall, and the characters were outlined by 4,000 light bulbs to make it flash in segments — HOLLY, then WOOD, then LAND, before lighting up entirely. 
• By the 1970s the remaining HOLLYWOOD section was a crumbling wreck an “O” had fallen down The old sign was taken down on August 8th 1978, and the new sign was complete on October 30th that year, built to the same specifications. 

The Hollywood Sign is Ethos...

• The sign is located on the southern side of Mount Lee in Griffith Park, north of the Mulholland Highway, and to the south of Forest Lawn Cemetery. 
• Hollywood-land sign was a searchlight to attract more attention. 
•  “HOLLYWOODLAND” was used as a promotion to sell real estate because Hollywood was known for the stars. 
• The famous people and company that donated money for the letters where:

H: publisher Terrence Donnelly

O: producer Giovanni Mazza
 L: Kelley Blue Book founder Les Kelley
 L: actor/singer Gene Autry
Y: Hugh Hefner
W: singer Andy Williams
O: Alice Cooper, donating in the name of Groucho Marx
O: Warner Bros. Records
D: Thomas Pooley

• Names of the workers who rebuilt the sign in 1978 are preserved under the paint. 

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